About Bel-Aqua Pool Supply

Bel-Aqua's greatest asset is your greatest resource. We believe the foundation of our company and the reason for our continued success is our people.


Bel-Aqua Pool Supply is a wholesale distributor of swimming pool equipment, supplies and chemicals to the builder, service company, retail store and commercial swimming pool markets. Bel-Aqua stocks almost everything necessary to build, service and maintain a swimming pool or spa.

For over 65 years and 3 generations, we have achieved an unmatched reputation for one-to-one personal service and on-time delivery. The foundation of our company and the reason for our continued success, has always been our Bel-Aqua team.

Our Roots

Our roots in the pool and spa industry are constantly expanding. Starting as a small pool store on Long Island, we eventually moved our headquarters to New Rochelle, NY where it would begin to serve as the heart and lifeline of our entire operation.

Beginning with Murray and Nettie Silver, an empire would arise. And eventually, the Silvers’ children Martin Silver and Susan Wisan would continue to grow the business before handing the reins to the 3rd Generation.

Bel-Aqua’s journey has been one of growth and adaptation, rooted in our strong foundation and nourished by everyone we come in contact with — from our manufacturing partners to our various type of customers.

As part of the Heritage Pool Supply Group, we continue to cultivate lasting relationships and pledge to remain your trusted source of industry wisdom, products, and timely delivery.

Our Locations

Bel-Aqua now owns and operates multiple pool and spa warehouses across the Northeast and Mid-Atlantic. Our distribution network has grown to 12 states across the East Coast from Maine to Virginia by building our own fleet of delivery vehicles in addition to partnering with LTL freightliners. And now, as part of the Heritage+ family of wholesale pool distributors, we serve pool and spa professionals across the United States.

Our Customers

We know them, we know their needs. They know us, they know our reliability. That gives them a rare sense of comfort and security. Join the family.

Our Staff

At the foundation of our company, and the reason for our continued success, has always been the people. We retain some of the highest trained, experienced, and motivated people in the pool and spa industry. Our team is the cornerstone of everything we do, with many standing by our side for over 20 years.

Our Values

Bel-Aqua is a business that provides both products and service to its customers. The customer service team at Bel-Aqua is highly trained in the many aspects of pool and spa maintenance and repair. We strive to be our customers best resource. We want our customers to rely on us for knowledge, inventory and delivery.


We offer various opportunities for our customers to learn about our products, get training and meet with manufacturers. We host an annual Dealer Day Event each year with vendors exhibiting and continuing education. Each of our branches hosts events throughout the year.

We welcome the opportunity to work with you. Reach out today!